Not live yet
Two designs. Pick one.
The words are the same in both, on purpose. If the copy differed you would be choosing sentences and believing you were choosing a design. What differs is the shape.
Design A
Lecture Hall
A dark auditorium a moment before a talk starts.
Dark, full-bleed, one column. The headline arrives line by line. Behind it a field of points drifts, drawn in code. The three things the day covers become three chapters. Each one holds the screen for a moment as you scroll. The fee sits beside the promise, and the form is a panel of glass.
The risk it takes. It is read in order. A reader who wants one fact has to pass the others to reach it.
Design B
Prospectus
A university's flagship programme page: warm paper, one photograph.
Light, and split in two. The headline and the one action sit on the left. On the right is a photograph of an empty lecture theatre, with the fee on a small card over its corner. Below that, a grid of cards you can read in any order. One of them is the matrix: your job down the side, the tools across the top.
The risk it takes. Nothing is first, so nothing is emphasised. A reader who skims it all may leave without the one line that would have sold it.
Neither is indexed by search engines yet. Three claims from the flyer are missing from both, because nobody has confirmed them: the "proven" seal, the university's name, and the partner logos. The seal has now been dropped rather than parked.